Are you looking for the best digital marketing and sales strategies to implement this year? If so, you’ve come to the right place! In this article, we’ll discuss the top 7 essential digital strategies that will help you increase your online presence, reach more customers, and boost your sales. From leveraging digital advertising and e-commerce to optimizing your online marketing efforts – these strategies will give you a solid foundation for success in 2023. So let’s dive in and explore the best digital marketing & sales strategies to implement this year!

Based on the trends we saw in 2022, here are the digital strategies to consider implementing in 2023.

1.Based on the trends we saw in 2022, here are the digital strategies to consider implementing in 2023.

In 2022, get ready to invest more marketing funds in social media methods. Social media marketing spending increased from 13% in 2019 to over 24% of all marketing spending in the U.S. during Q2 of 2020. Marketers prioritised lead creation and customer retention more and more in 2020 and 2021, and they will do so well into 2022.

In 2020, more people spent more time online, which included doing more research on companies, brands, and organisations. The shift in customer behaviour gave marketers new chances to reach out to and re-engage existing audiences through inbound digital marketing. You may create a content strategy, publish frequently, track and influence user comments and reviews, and draw in new clients.

2. Micro-Influencers Are Growing in Power

Influencers are those who, through the creation of valuable, engaging material, have amassed and now demand a respectable social following. They could be influencers on Facebook and Twitter, YouTube celebs, or Instagram stars.

Because they are frequently relatable, followers have faith in influencers. As a result, they can affect the behaviours of their target audience, which is a quality that most businesses seek. Utilizing an influencer's position allows you to interact with customers, increase brand recognition, and market your content and goods.

Brands will start looking more and more to micro-influencers in 2022 as they consider adding influencer marketing into their overall strategy for digital marketing. The drawbacks of dealing with micro-influencers, such as additional managerial work and resource requirements, are balanced out by the cheaper cost and higher ROI.

3. Interactive Marketing Content

It's a terrific approach to keep people on your website and social media platforms, give them something of value, enhance their interaction with your brand and content, and get to know them better.

For instance, realtors might include a mortgage calculator on their website to enhance engagement and provide visitors with a lot of value. Additionally, it enables you, the realtor, to gain additional insight into your clients depending on the information they provide into the calculators. The information gathered can then be used to improve offer targeting and persona creation.

4. Video Content

According to Cisco's Annual Internet Report (2018-2023), 82% of all Internet traffic would be made up of video content, which is a gold mine for marketers. Additionally, according to HubSpot, 54% of consumers prefer brands to provide more video content.
The usage of numerous video content formats that are appropriate for your brand, industry, and specialty in 2022, as well as their optimization throughout the consumer journey, is crucial. Make sure to brand all of your films effectively to convey your brand, values, and tone of voice in order to make them memorable and impactful.

5. Increased Utilization of Local SEO and Google Listings

Verifying and maintaining up-to-date local listings on the numerous search platforms available to you is the finest thing you can do if you operate or own a business to improve walk-in clients and your online presence.

Online listing services like Google My Business are essential for B2C companies that depend primarily on local clients (such as a car dealership or dental practice). These services provide details on your services, service times, and location.

6. Invest in Creating a Strong Brand Image

Marketing and business in general have traditionally placed a high value on branding. But what will keep them coming back is putting an emphasis on narrative and creating a strong brand image. In 2022, a two-step or hybrid marketing strategy is necessary to build a strong brand image.

Utilizing digital advertising is the first step in building your brand. It's critical to remember that the cost of digital advertising will increase over time; this is a fact. Greater competition causes Google's bidding wars to spin out of control, often costing small firms too much money. However, if done well, this will always be worthwhile, which is why hiring a professional marketer is recommended.

Next, you have to find ways to keep growing organically. Raising your brand awareness through organic content via videos, web content that provides value, weekly podcasts, newsletters, and other forms of organic contact will help. Set aside the right resources, time, and money to focus solely on organic traffic; this will boost brand awareness and support your overall marketing efforts.

7. Don’t Neglect B2B Marketing

Since most companies primarily concentrate on customers, business-to-business content is frequently overlooked. B2B marketing, however, may be quite successful for the majority of businesses. mostly due to the fact that B2B searches are intent-based.

One is more likely to be interested in speaking with a representative to learn more about your services when a company provides educational information on specific solutions.
Long-form content that addresses a particular issue, instructional blogs, white papers, quizzes, and other forms of educational material can all assist nurture leads and increase audience trust. In actuality, content marketing is used to establish trust by close to 68% of B2B marketers.

As brands continue to fight for consumer attention in these still uncertain times, marketers will find themselves trying different strategies. By taking these marketing trends into account, you’ll be able to stay ahead of the curve and meet your goals.